On Influence: Be a better man for a good cause

http://www.collegeboard.com/article/0,,2-7-0-7813,00.html
From this website, we can see The Motivated Sequence quite clearly.
From the very beginning, the titile, Helping others can help you, catches your attention because you can barely associate others' benefit with yours.
Right after reading this paragraph, you are naturally led to the next paragraph, your special need to be admitted to the future college, if you happen to be one of the eager college-student-wanna-bes. If your need isn't limited to being accepted by your college, you have every reason to read the content of the next catchy titile, Reasons to volunteer. The needs mentioned above belong to the social, self-esteem, and self-actualization needs according to Maslow. While between the lines of explanation of reasons to volunteer, the message sent by the reading is "Be a volunteer and you can reach these goals." Such message is the solution/satisfaction of your doubt or need.
The next title, How to get involved, belongs to the visualization step, which tries to tell you explicitly how to be a volunteer.
After that, you are presented some websites which you can opt freely to be a volunteer. This is the action step.
What I like about this article is that it doesn't seem too advertising-oriented because it gives you good cause to do charity and it doesn't represent any organization. After reading this ariticle, you, as a reader, don't feel being fooled into donating to a certain organization.
The motivated sequence by Alan Monroe and Douglas Ehninger gives me a chance to become smarter and more rational and I believe you feel the same, too.